Real-time analytics is the foundation of our approach providing retailers, venue owners, publishers and advertisers valuable audience and customer insight.

Our innovative combination of sensors and software, paired with simplified media buying,  streamlined inventory management, and an ecosystem of technology partners, delivers a complete programmatic digital Out-of-Home solution.

 
 

Powerful analytics service provides retailers and venue owners with detailed insights such as unique traffic, visit frequency, dwell-time, demographic information, and audience movement patterns.

 

Analytics Features

 

Harvests Data in Real-Time

LRM’s Interactive Analytics Point (IAP) device harvests data in real-time, gives retailers the ability to understand their audience composition and movement patterns while also enabling retailers to engage with customers directly on their mobile device through the use of Bluetooth beacon technology.

 

Visualize Your Audience

Visualize your audience density and movement patterns with LiveReach Media’s heatmapping technology.

 
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Zone Management

Using LRM’s portal, users can create and manage zones (special areas of interest) and visualize analytics for each zone.

 
 

Using multi-sensor technology, our Interactive Analytics Point captures and delivers anonymized data to our analytics platform.  

 

Our platform seamlessly integrates with any content management system and utilizes real-time sensor data captured through LRM's Interactive Analytics Point (IAP) to enable precise data-driven decision making.

 
LiveReach Media Approach Diagram
 

Platform Features

 

Real-Time Analytics

Visualize detailed audience metrics captured by LRM's IAP:
age, gender, movement patterns, dwell-time, unique traffic,
and engagement.

 

Campaign Management

LRM's platform puts advertisers in full control: a simplified campaign execution process and a comprehensive set of targeting solutions.

 

Content Management System Integration

Publishers can enable their physical assets with a click of a button and begin managing yield from their digital Out-of-Home inventory.

 

Retargeting

A cross-screen solution meant to deepen the engagement
between advertisers and their target audience and measure response/success rates.